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- Thomas PR in Imaging Insider on
"PR Tips to Get the Most out of Trade Shows for Photo
Companies & Photographers"
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- PR TIPS TO GET THE MOST OUT OF TRADE SHOWS FOR
PHOTO COMPANIES & PHOTOGRAPHERS
At the many photo show taking place this year, including the
bi-annual Photokina mega-show in September in Cologne, PMA in
Anaheim, Imaging USA, WPPI, and PhotoPlus, etc., it’s easy to get
lost in the crowd of many exhibitors. We asked PR expert Karen
Thomas, President of Thomas Public Relations
www.thomaspr.com, for some
easy do-it-yourself PR tips to get attention and get the most out of
your investment at photo trade shows.
Having known Karen Thomas for many years, since I was
Editor-in-Chief of Imaging Insider and her company, Thomas PR, was
launching Olympus’ line of digital cameras, winning a #1 spot in
camera sales for Olympus. Thomas PR is a go-to PR agency for photo
and consumer electronics companies, representing numerous
ground-breaking technologies, from Lexar Media, Digital Foci,
Unibind, Arcsoft, RocketLife and more, so I thought that she would
be a good expert to talk to about PR tips for photo companies and
photographers. Here are the main tips she mentioned for maximum PR
at trade shows:
1. First of all, pick the right photo show for maximum exposure to
your target market. For example, PMA is geared more towards the
channel market, whereas WPPI and Imaging USA attracts more
professional photographers.
- 2. If you have the budget, hire a PR agency to help you with
crucial trade show media planning.
- 3. Contact the press ahead of the show to set up meetings at
your booth. Make sure you research the press before the show to know
what they cover.
- 4.Post your trade show news updates on Facebook and Twitter.
- 5.Prepare at least one press release targeted to the audience of
the trade show.
- 7. For photographers: bring a sample of your work, whether on a
postcard or larger portfolio to show to prospects and the press. For
photo companies: have enough brochures and press kits available to
give press at the booth, at parties, and to stock the press room.
- 8. Be sure to send follow-up notes to press after the show.
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